All American Ads - 70’s

People need to look no further than to Taschen’s book, All American Ads - 70’s to understand why I love that decade more than any other. People are always way too stuck on the whole disco and bell bottoms thing to fully appreciate the originality and coolness that was the 1970’s.

Taschen’s gorgeous book, (a virtual bible of cool ads that reflect the best of that era in graphic design and advertising,) is an absolute must have and will bring back a flood of memories to anyone who grew up or lived through that decade.

Exhaustingly complete, our hats go off to Editor Jim Heimann and his beautiful work. This book has it all, from alcohol ads to clothing, record and movie art to household wares and food, you will be swept back to a time when life was simpler and things just felt more fun.

The hair, the clothes, the color tones, and the foggy lens images will have you turning page after page in delight, pointing to the things you loved most, and recounting stories to those who weren’t there, (“suckers, it was awesome in the 70’s.”)

If all of the books in the “All American Ads” series are this good, I will most certainly be picking up more, (and you should too!)

Terry Osterhout
Summer 2005